Your Kitchen's Analytics page holds a host of valuable insights into how your customers and/or patients are interacting with Baker. One key set of data available on that page covers online orders placed through your Shop. Your Kitchen will show you data around orders in general as well as data focusing on how efficiently your team is handling those orders.
Week and Month View
At the top of your Analytics page you will see two buttons. By default, you'll see WEEK selected. This will allow you to see online order data over the past 7 days compared to the 7 days before that.
Toggling to MONTH allows you to see data from the past 30 days and compare it to the 30 days prior. You'll note that some things change when you switch the view from WEEK to MONTH.
The first thing you'll see change when toggling views is the OVERVIEW area. With WEEK selected, you will see OVER VIEW - LAST 7 DAYS appear. The graphs below will show you data from the past week.
When you select MONTH, you will see the OVERVIEW area change to LAST 30 DAYS. The corresponding graphs will increase in scope, showing you data from the past month.
Using the $ Revenue graph as an example, hover over different columns to see information about what happened on a particular day. The $ Revenue graph shows you how much money you earned via online orders on any given day.
In the WEEK view, hover over a column to see how much money was earned via online orders on one particular day of week over the past 7 days.
Using MONTH view will allow you to see a date in MM/DD format, highlighting how much was earned via Baker online orders on that particular day.
Similarly, the Avg Order Size graph's WEEK view will let you see what the average completed order size was on any day within the past 7 days.
The MONTH view shows you data for the past 30 days. Hover over any column to see the date and average cart size on that day.
The Orders graph shows you how many total completed orders you received on any given day. In WEEK view, you'll see total orders by day of week within the past 7 days.
MONTH view shows you how many completed orders you had on any given day over the past month.
The small number in the upper-right corner of these graphs will show you a total. The total updates when you switch views from WEEK to MONTH.
$ Revenue will give you a total of how much you earned, in-total, via online orders over the past 7 or 30 days.
Avg Order Size will give you the overall average order size over the past 7 days or month.
Orders shows how many completed orders you had, in-total, over the past 7 or 30 days.
The PERFORMANCE section of your Analytics page is broken down into two sections: ONLINE ORDERS and ONLINE ORDER MANAGEMENT. Like the graphs under OVERVIEW, the data within the PERFORMANCE section is dynamic and updates when you toggle between WEEK and MONTH.
Viewing the PERFORMANCE section while in WEEK mode compares data from the past 7 days to the week before that. Toggling over to MONTH view will compare data from the past 30 days to the month before that.
Online Orders Analytics
The ONLINE ORDERS section of Analytics gives you and your team great insight and valuable data around your Shop and online reservation system.
Online sales - Online sales shows the total dollar amount you've earned via Baker online orders over the past week or month. It then compares it to the amount earned the week or month prior.
Online orders - Here we display how many completed online orders you've received, in-total, over the given time period.
Rewards Redeemed - This field displays how many rewards were redeemed by your customers or patients in the given timeframe.
Total online repeat customers - Wondering how many return customers or patients you've had in the past week or month? Total online repeat customers will show you just that.
Total # online customers - Total # online customers takes into account every unique customer who completed an online order via Baker in the given timeframe.
Avg online purchase frequency - Here we showcase how often people place online reservations in average format.
Average online per-order value - Each online order's total dollar amount will vary. Because of this, we show you an average total dollar amount for all online orders, allowing you to compare this week to last week or this month to last month.
Projected avg value per online customer over 5 years - Baker will take all customer and/or patient online order information and present you with a projected value per customer over the next 5 years. This insight is valuable as it forecasts future success and can help you shape your Shop page's offering to get more return from your online menu and reservation system.
Online Order Management Analytics
Whether you're new to Baker online orders or simply curious to how your seasoned team is performing, the ONLINE ORDER MANAGEMENT section of your Analytics page will present invaluable information on how efficiently orders are being processed.