You've just gotten access to Baker. You're excited, but what should you click first? Where should you even begin? This article will show you what you should consider doing when you first get into your Baker Kitchen. If you are offering Loyalty through Baker, we suggest starting out by clicking the Loyalty button on the left-hand side of the Kitchen.
What Types of Rewards Should I Offer?
On your Kitchen's Loyalty page, you're able to build out any type of reward you'd like to offer. Many clients offer rewards that are transactional discounts. Sometimes these take the form of a dollar discount ("$10 Off Select Eighths" for example) or they could be a percentage discount.
Plenty of clients are seeing great success, though, with offering rewards that are more experiential in nature. Consider offering free or discounted CrossFit and yoga classes if you are close to a local gym or studio. We'd also suggest thinking outside of the box. If your clientele is comprised of mostly medical patients, consider offering some sort of free screening or, perhaps, in-house massages.
Building Loyalty Rewards
There's no limit to the types of rewards you can offer through Baker. Curious about how to build rewards? We'll show you how to do just that in our article called How to Build Loyalty Rewards.
When building rewards, keep in mind that you can have a reward built but not active. With that said, you'll be able to offer rewards on specific days of the week or, even, at specific times of day with the click of a button. All rewards with the purple checkmark showing will be active on your Loyalty Checkin iPad(s), whereas anything that showcases a red X is currently inactive.
The Default Point System
When you decide to offer visits-based Loyalty through Baker, you're simultaneously tasked with figuring out a point system that works for you. By default, customers and patients checking in on one of your Loyalty iPads will be on a 50/20 point system. The very first time a customer or patient checks in, he or she will receive 50 points. Every subsequent time that person checks in, he or she gets 20 points.
You are able to customize those point values but, with the default 50/20 system in mind, a 50-point reward could be redeemed the very first time someone checks in. Perhaps this reward exists as a quick $5 off for your first visit.
Listing a reward as, say, a 110-point reward would require a customer or patient to work a little harder to earn enough points for redemption. Setting the points cost for a reward to 110 means that someone would need to checkin four times without using any points in order to get whatever you're offering. For a reward that requires four checkins (110 points on the default 50/20 system), consider how much a customer typically spends over four visits. What has he or she "earned" by coming in and spending cash four times?
Creating Your Own Point System
Not stoked on the 50/20 default point system? Not a problem! Your Loyalty page's Preferences area allows you to customize the point system you want to offer in many ways. We define each field of your Loyalty Preferences for you in these (aptly titled) articles:
Downloading the Baker Checkin App
Downloading the Baker Checkin app only takes a few minutes. We explain how to download the app on this page.
Once you've got the Checkin app up-and-running on one (or multiple) iPad(s), you can position it wherever makes the most sense in your shop. Clients tend to see success when placing a Baker Loyalty Checkin station at each register.
As soon as you have your designated Loyalty Checkin iPad(s) mounted in your shop, customers can start checking in and earning points.