SMS Analytics allow you to track the success of your Connect campaigns as well as understand how each campaign affects your text usage for the month. Monthly views let you page through and see Connect activity from previous months.
Any new campaign will appear at the top of the analytics. For updates to your most recent campaign's analytics, please wait at least 24 hours for full results to display with regard to CTR, Checkins, Total Reach, Segment Count, and Total Segments Sent.
If you're viewing a previous month and send a Connect campaign, it will automatically page you to the current month.
Sent - Date the Connect campaign was sent.
Copy - Copy of the text segment(s) sent.
CTR - Click through rate is the percentage of customers who click the appended link. Learn more about out how to edit this link.
Checkins - Number of checkins from customers who received the message.
Total Reach - Number of customers the message was successfully delivered to.
Segment Count - Total number of segments that the campaign was sent as. The Connect box shows as you type how many segments the campaign is composed of. Learn more about segments.
Total Segments Sent - Calculated by multiplying 'Total Reach' and 'Segment Count' together.